Eastman Kodak

An organization is defined by much more than boxes containing patronage of products titles, connected by lines representing a reporting structure. There is large(p) correlation between the success of a pedigree and their organisational structure, environment, and its flexibility. Without these establishments an organization loses its culture, focus, achievement, responsibility, and direction. Kodak does recognize the importance of an organization, and has established organizations that address on the whole(prenominal) of the above strategic goals effectively. The strategic goals established were to bring Kodak to the digital age. In major restructuring effort in January 2004, Kodak organized its pipeline into four segments. These are: Photography, Health Imaging, Commercial Imaging and either other. The Photography segment includes digital and traditional products for consumers, professional photographers and the put-on industry. Products of the Health Imaging segment include traditional parallel of latitude medical videos, chemicals and processing equipment. The Commercial Imaging segment derives r regularues from film equipment and media, wide-format inkjet printers, inks and media, scanners and graphics film products. The all other group derives revenues from the swop of organic light emitting diode displays, imaging sensor solutions and visual products to other manufacturers. These changes took effect this year, when the new CEO was appointed.

Kodak realized how last behind it had been due to the neglect of the business, and its organizations. The downtrend in the business reflects the organization. In the past the ! organization was non flexible, and did not adapt to the ever-changing environment. The rare management assured the investors by blaming the weakening economy, and planetary recession. The investors realized that the world is moving to a new age, which is the digital, and Kodak has not even yet moved that way. They realized that the traditional prints property rise is reducing every year. The also realized that the play along is struggling. The blaming game... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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