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Tuesday, March 12, 2019

Financial Analysis of Ted Baker & Burberry Essay

INTRODUCTIONBurberry is a global luxuriousness give away offering menswear, womenswear, childrenswear, coats, dresses, shoes, accessories, bags, scarves, beauty and fragrance. The quintessentially British brand was first founded as an outerwear brand, well known for its iconic Burberry trench coat and distinct tartan print.The brand has over 497 this instant operated stores and concessions operating in 32 countries and via a third-party distribution network- 70 prerogative stores in an additional 28 countries and approximately 1,400 wholesale department and specialization store doors in over 80 countries (as at 31 swear out 2014). The brand continues to develop its presence in existing andunder-penetrated grocery stores.THE BASICSBurberry was founded by Thomas Burberry in 1855 in Hamphire England and remained an independent company until 1955, when it was taken over by Great Universal Studios (GUS). In 2005, GUS divested its remaining interest in Burberry. Burberry Group PLC was initially floated on the London Stock Exchange in July 2002.In 2013/2014, Burberry had a turnover of 2,330 million (up 16.5% from the previous year), recording a profit before tax of 461 million (up 7.7% from the previous year). The company employs 9698 employees across 34 countries and is headquartered in London.The accounts are presented in GBP, which is Burberrys functional currency. It is listed on the London Stock Exchange under the ticker BRBY with a market capitalization of GBP6822.43 Million.The consolidated financial statements have been prepared in concurrence with IFRSs as adopted by the EU. The accounts have been audited by PricewaterhouseCoopers LLP with no reservations. direction CHANGESOn the management side, the most significant change is the departure chief operating officer Angela Ahrendt in April 2014 who left Burberry (to join Apple). Ahrendt the chief executive officer since 2006 has lead the successful transition of the company, tripling revenue three-f old during her tenure. Ahrendt was succeeded by Christopher Bailey, Chief Creative Officer (CCO) who has been with Burberry since 2001. Bailey holds the roles of CEO and CCO and his appointment as CEO is considered a natural progression. Other main(prenominal) changes include, the changes of the CFO and COO, and the appointment of three new non-executive directors. The new board appointments point on evolving the Boards relevant skills and competencies for the future under its time plan.THE BUSINESS ENVIRONMENTAfter three years of double chassis growth, analyst estimated that the high life sector growth slowed to 2% in 2013. This was in part due to a slowdown in China (the instaurations 4th largest luxury market), in light of government insurance policy changes on gift giving and the Chinese consumer increasingly shifting luxury consumption abroad (which has in turn help drive luxury sales in the rest of Asia and Europe). Whilst Burberry is a luxury brand, note that its growi ng beauty and fragrance lines are attainable luxury and has the talent for resilience in unfavourable economic conditions. Burberrys five strategical themes which have sustained its growth during the period include1 Claudia DArpizio, Bain spread abroad Luxury Goods Worldwide Market Study Spring 2014

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