'Researching the marketing mix Essay\r'

'In this task, I am loss to research the marketing cockle and I am going to apply this to\r\nThe Marketing mix is a general phrase theatrical roled to describe the diametric kinds of choices organizations cede to make in the whole abut of bringing a return or renovation to market. The 4Ps is the best-known way of defining the marketing mix. The 4ps be:\r\n crossroad- what is interchange?\r\nPlace- where is the harvest-feast is sold?\r\nPrice-how much the product costs?\r\nPromotion- how a business communicates with its customers\r\nPlace\r\nMcDonald’s sell various food and fox products completely over the world and result command to map methods to get their goods made available to consumers. McDonald’s use a distribution railway line to get their products from the manufacturer to the consumer. Here argon the different distribution conduct which exist.\r\nThis is a direct carry on between the manufacturing business and the consumer. They go turn u ping deal together without intermediaries involved. This can be beneficial for businesses because it allows a wider proportion of pay and means they can have more command over the marketing of the product. The dis returns is that the costs will be larger to spread the products. Retailers such as farm shops and dell use this highroad as they sell the products they make directly to the consumer.\r\nThis is an indirect channel between customer and producer because of the use of a retailer as an intermediary. The producer will distribute their goods to retailers who will consequently sell the products respective(prenominal)ly to consumers. Retailers atomic number 18 focused on consumer markets and offer customers advice, convenience, financial helper and after-sales support. An example of a retailer which uses this channel would be Next. Next will receive their products from their producer and then sell them in livestock to the consumers.\r\nThis is an indirect channel betwee n the producer and consumer because a middleman is an intermediary in this channel. The producer will fork up the middleman with a large number of products and then will break the order into smaller quantities to supply to the consumer. The advantage of this is that the consumer can get the goods at a cheaper cost because the transport costs are reduced referable fewer journeys. The wholesaler makes its profit by purchase the product at a cheaper price and adding a profit margin to the price paid by the retailer. Many small businesses such as cafes use this channel as they will get their products supplied by a wholesaler so they can supply the products to consumers.\r\nThis is a longer indirect channel. There are two intermediaries in this channel which is a wholesaler and a retailer. The producer will supply large quantities to wholesalers who will then break the orders into smaller ones to calculate out to the retailer who will sell the product directly to the consumer. The r etailer will make a profit by charging the consumers more money per social unit than what they paid the wholesaler. An example of a retailer which uses this channel is a newsagent. The producers will send bulk orders to wholesalers. The newsagents will then buy the goods to sell in their store from the wholesaler and then sell the products to consumers in store.\r\nProduct\r\nMcDonald’s sell fast food and drink products all over the world. McDonald’s will need to continue to create customer interest and fill their needs by developing new products and cathartic them into the market. For example, McDonald’s recently released their signature collection which was a new set of meals which created customer interest and demand. I will now apply the marketing mix to the McDonalds and using their almost well-known McDonalds product which is the great(p) mack to show how it is used.\r\nThe Marketing Mix and the McDonalds big macintosh\r\nProduct-The astronomic M ac McDonald’s most well-known burger. The burger is a low budget product. A Big Mac contains to beef burger patties, cheese, salad and a three-part bun. A Big Mac contains around 490 calories. You can in any case buy a Big Mac meal which comes with a drink and fries. Meals come in strength or large sizes. It is definitive that McDonald’s have a product like the Big Mac because it gives them a good reputation and image which makes them a successful and well-known brand.\r\nPlace-The only if place a Big Mac can be purchased is at a McDonald’s restaurant. McDonald’s restaurants can be found all over the country, some unaffixed 24 hours. There are 1,208 McDonald’s restaurants in the UK and 34,492 worldwide. The benefits of McDonald’s selling the Big Mac only at their stores is that they get all the profit from the product, where if they sold their products at other places they would have less profit.\r\nPromotion-McDonalds communicate the Big Mac on T.V, radio, the internet and in magazines. McDonald’s also offer promotions on the Big Mac such as giving onward a free Coca-Cola glass with Big Mac meals and offering the chance to win prizes with the Monopoly stickers. Promotion is important for McDonald’s because it gains them more sales which makes them more successful.\r\nPrice-An individual Big Mac would cost £2.59 in the UK. A medium Big Mac meal £4.19 and £4.59 for a large. The Big Mac costs this much because it is a fast food budget product. It is important that McDonald’s sell the Big Mac at the pay off price because if it is alike high people win’t buy the product and if it’s too low they won’t make a profit. The price is successful because it is relatively cheap and McDonald’s can make a profit out of it.\r\n'