Milk Powder Export to China

Proposal Introduction-Lakeland Dairies gathering Lakeland Dairies is a strong and well recognized company to manufacturers near the world, they have year round product in lay to facilitate its consumers e really need. Lakeland dairies argon an Irish food group. Lakeland Dairies has a heritage of success spanning over 110 years. The modern twenty-four hour period Lakeland Group was formed in 1990 through the merger of the thusly Killeshandra and Lough Egish Co-operatives, complete in 1896 and 1902 respectively. Market research China is a leaders market for consumption of dairy farm products, the Chinese markets has had a steady growth rate since 2004, Building up to a amount of money market value of 17.3 billion in 2010. 25% of the dairy consumption in chinaware is milk pulverization. The existence of china is 1.3 billion and growing. Products We have chosen to do our project on the milk powder product of Lakeland dairy group. Lakeland dairies provide a r ange of milk powders such as: 1. Spray desiccate Skimmed milk Powders 2. Lakeland spray change full balm milk powder (26%-28%) 3. neverthelesster Milk Regular and 11.1% 4. Lakeland blue filled milk powder smear We chose China as our tar hit because of its population and demand for mellisonant and reliable dairy products.

China has in any character got very high priced dairy due to demand and intends to misgiving our product at an affordable price with the quality of the Irish dairy reputation as our selling point. We would target major(ip) seat of government cities such as, Shanghai, Beijing, and Guangzhou. As well as small, ! culture mean(a) and big sized suburban cities in the future. terms Price is find by product demand and quantity recounted. But match to our records the price in china of milk powder is very high (€50per 1.5 kg box for infant milk). Whereas in Ireland milk powder costs as little as €15 per box. Promotion -Target Market We located the customer groups with the interest characteristics: Age: 22 to 35 years young pose with child age 0 to 3 -year-old....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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