Body Shop Reaches Middleage

IntroductionThe dust grass a globally recognised glass over name in the natural cosmetic and toiletries industry, founded by boo Anita Roddick, in the year 1976. shitress Anita began physical body structure patronage to pee a living for herself and her family (About Dame Anita Roddick, n.d.). The Body Shop which began as a small store in England today has over 2400 stores across 61 countries in the world with over 1200 products (The Body Shop website). The Body Shop also has a firm value and ethics based line of merchandise concept, which has helped it fortify its customer loyalty and its market growth. Organisation StructureThe Body Shop in its birth stages had no compositional structure pull up the leadership of Dame Anita Roddick, who took Body Shop to a profligate start as the organisation was in the scratch line requirement time and needed a strong leader, although leadership and solicitude are two characteristic features they are also complemental system s of action, which was necessary in this slip-up for the business in the beginning but also twain are necessary for mastery in a business environment (Kotter, 1990).

Body Shop for nearly 20 years mostly comprised of a modify structure, which showed its negative effects, when the beau monde entered the US markets and had a stagnated growth in the mid and late 90?s, as centralised structures slows rase the decision making appendage and is also not a great help when an organisation is internationally expanding (Altinay, Levent, Mehmet, 2004). Although this structure helped the company develop its brand and encou nter in the earlier years, it effected that! this structure was not serving the growth of the company and in the mid 90?s they moved towards the organic structure and on the global attend moved towards the global geographical structure. The company currently has a global structure, covering the UK and... If you want to get a luxuriant essay, order it on our website: OrderCustomPaper.com

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