Using Perceptual Maps in Marketing Simulation-Thorr

Thorr Motorcycle Company is faced with three issues concerning the future of their match sensation 1500cc pedal. At issue is decreasing sales, positioning in the market place place, and success of their marketing plan. Each place is described religious offering possible solutions, and results or recommendations atomic number 18 discussed. Finally a preaching of differentiation, positioning, and produce life cycle will be discussed. Thorr Motorcycles, Inc. is a $5 billion community. They manufacture a range of motorcycles and maturate more than than 200,000 units per year. Thorr Motorcycles has additional license programs such as T-Shirts, motorcycle shoes, sensitive leather goods, toys, and other consumer items. The sales of Thorr?s animate product, delight craft Thorr, are decreasing. Their service includes dealer training, dealer parcel system packages, motorcycle rental, and riding training. The age group of position customers has continuously been 35 t o 50 years old. However, as the companionship grows, they are no longer interested in the life style that Cruiser Thorr symbolizes. The impudently target will include the young customers preferring affordable motorcycles. Thorr is a high priced product and younger concourse do not have the large disposable income necessity to live on the shit. The company has a high-brand image manufacturing high-end motorcycles and currently owns approximately twoscore percent of the market cope. However, Thorr is losing market share and needs to go up the trend with a new marketing plan (Apollo Group, 2004).

This wi ll be accomplished by using a perceptual map! . A perceptual map, which is a visual representation of the customer?s perception of the brand helps in differentiating a company?s marketing from that of its competitors. A perceptual map grass have some(prenominal) parameters, which may overlap in their descriptions. These lapping parameters are the superficial attributes of the product, and several of them often define a product?s aboriginal parameters? (Apollo Group, 2004). The motorcycle industry is growing... If you urgency to get a well(p) essay, order it on our website: OrderCustomPaper.com

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