Product Life Cycle

Product living round of golf is a regular point of counselling for companies in their strategic planning. As impudent outputs emerge and vivacious returns continue to exist, companies need to assess the stages of the product life rung and tick the necessary steps to take the product developing and generating revenue. Eventu completelyy, every product will release through all stages of the product life cycle and fire to exist in the current form. The product life cycle consists of four patterns: accession phase, proceeds phase, maturity phase, and declination phase. The admission and growth phases ar exciting stages for the product and company. Interest is generating in the product, sales be growing, and revenues ar strong. In the maturity phase, growth is stagnating and sales are leveling off or declining, and competing companies may be offering a similar product. Finally, the decline phase will be consecrateed once sales have heavily declined. Companies in vest a large amount of time, money, and resources into the development and launch of a product and often have a variety show of products in contrary stages of the life cycle. A single product can similarly be in various stages in the product life cycle in the various markets. A primary terminus is to keep a product in the market with real sales and performance. However, all products will reach the maturity phase.

At this point, a company must second thought its strategy and determine how to prevent the product from reaching the decline phase. The Sanyo Electric Co., Ltd of lacquer is one company that offers ma ny contrary types of products. They manufac! ture ?a broad range of electronic products grouped into six categories: AV/Information and Communications Equipment, Home Appliances, industrial and Commercial Equipment, electronic Devices, and Batteries as well as others.? (Sanyo, 2008). at bottom the home appliances socio-economic class are refrigerators. While... If you want to get a full essay, fellowship it on our website: OrderCustomPaper.com

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