CASE QUESTIONS FOR DISCUSSION McDonald’s 1. wherefore has McDonald’s been lucky throughout the historic period? 2. Does it make palpate for McDonald’s to use a govern (“I’m lovin’ it”) world(prenominal) campaign? 3. Does it make sense for McDonald’s to have cross off up a ball-shaped marketing Team? why or why non? 4. What changes do you preach to McDonald’s? The world(a) Brand Face-Off 1. What is a “global” strategy? What is a “global stigma”? 2. What argon the pros and cons of going global? 3. Should Espoir construct its peeled spoting opening night global? wherefore or why non? 4. Do you agree with any of the experts’ views? Why or why not? Beijing Mirror potbelly stove 1. What are the different modes of marketplace unveiling? (How can a company enter a new market?) 2. nooky Beijing Mirror develop the market by itself? What should Ming Tian do? Why ? 3. As Ming Tian, what would you now recommend to your company? 4. What are the key issues in a colligation venture duologue? 5. What do you believe happened (that is, what did they do?) Lenova: twist a spherical Brand 1. Perform a comprehensive swot up analysis on Lenovo. 2. Why did IBM take to sell its PC business? Why did IBM sell to Lenovo? 3.
How do you believe Lenovo should be positioned after the acquisition: As a new denotation of Chinese company? A unique combination of east and West? An multinational firm? Explain. 4. What explains Lenovo’s success cause to the acquisition? 5. W hat challenges did Lenovo face after the acq! uisition? 6. How should Lenovo handle the brand management challenges associated with the acquisition? Explain. 7. In trying to become a global brand, does Lenovo have a problem coming from china? If so, why? If not, why not? Mary Kay Cosmetics: Asian grocery store Entry 1. What is meant by “direct selling”? 2. Why has MKC not been as successful as Avon in penetrating international markets? 3. What criteria should MKC...If you want to get a full essay, order it on our website:
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